diginomica | Business insights for the enterprise undergoing digital transformation.

Genie, the new data layer in the Salesforce platform that makes application silos disappear This article is sponsored by:

Genie, the new data layer launched at last week's Dreamforce, marks a step change in the Salesforce platform, but is it a step towards a more composable architecture?

Genie engineers (l-r) Muralidhar Krishnapasad, Steve Fisher, Rahul Auradkar 2022-09-20

Human storytelling - bringing trailblazing content to life at Dreamforce This article is sponsored by:

Sound Off helps highlight Trailblazers at Dreamforce through human storytelling.

Dreamforce 2022 - closing thoughts This article is sponsored by:

With Dreamforce drawing to a close, my personal thoughts on a very busy week.

Cutting some Slack in the new world of work This article is sponsored by:

The future of work doesn’t come down to a choice between digital and physical, argues Salesforce co-CEO Bret Taylor.

Being Bret Taylor - Marc, mentors and making it work as a co-CEO This article is sponsored by:

Bret Taylor is now co-CEO of Salesforce. How do he and Marc Benioff make this leadership model work when many other companies have failed?

Dreamforce and sustainability - the inspirational Jane Goodall This article is sponsored by:

If you’re talking about sustainability, who better to turn to than Jane Goodall?

MuleSoft CEO Brent Hayward on how to drive composability and reuse This article is sponsored by:

An interview with MuleSoft CEO Brent Hayward on what enterprise IT needs to do to drive composability and reuse

Businessman on ladder planning network design in cloud © Tom Wang - Fotolia.com

The sustainability imperative - why it’s critical for CIOs to step up to the mark This article is sponsored by:

CIOs and CTOs need to get engaged with the sustainability strategies of their organizations. That means taking some fresh approaches.

Out of Africa - how Standard Bank has driven transformation around the Salesforce platform across 18 countries This article is sponsored by:

It’s a massive program of change, one that involves executive leadership, setting an example and coming up with songs about Salesforce.

Insurance provider Vitality builds a continuous relationship with its clients using Salesforce This article is sponsored by:

Vitality is an insurance provider that takes a different approach to the service it delivers - where it uses Salesforce Service Cloud to keep its members healthy and engaged.

People carryng speech bubble icons sitting in a row, CRM conversation concept © Rawpixel.com - Shutterstock

Veolia UK helps customers achieve their sustainability and ESG goals with the use of the Salesforce platform This article is sponsored by:

Just one use case focused on collecting and disposing of hazardous waste, using the Salesforce platform, helped Veolia UK save over £1.8 million.

Image of someone made up of green leaves running

Marc Benioff - not quite business as normal in the Vaccine Economy, but it is ‘up-and-to-the-right’ This article is sponsored by:

There’s a lot of energy in the air at this week’s Dreamforce, but the normalization process is still ongoing. We’ll get there, says Benioff.

Slack adds a collaborative canvas and a co-code platform This article is sponsored by:

Slack comes of age as an enterprise digital teamwork platform with the launch of a collaborative canvas and a composable co-code platform.