Getting insight to buyers - G2's VP of Market Research Chris Voce on an enterprise challenge This article is sponsored by:
Data, data, data doesn't automatically translate to insight where it's needed or in the form that it's needed.

Data, data, data doesn't automatically translate to insight where it's needed or in the form that it's needed.
Marketing, meet AI! Now, what’s next?
Mobile apps, TikTok trends, and unified online/offline channels - it's all to be factored in.
Delivery and fulfillment is a challenge that has to be met by all omni-channel retailers to succeed in a hybrid shopping sector.
Drilling down on Heap's two-way integration with HubSpot.
The use cases for product tours and demo software are varied and touch all customer-facing departments in the organization. Next up, Storyscale.
The first in a short series of looking at product tour and demo offerings.
Slack brings out new packages focused on sales efficiency and teamwork with the wider organization at Salesforce World Tour, including tighter integration with Sales Cloud.
It's harder to sell these days. Here's the state of the sales nation according to over 7,000 reps worldwide.
Pipeline Intelligence can throw up much better data on whether sales will hit its quota.
Vitality is an insurance provider that takes a different approach to the service it delivers - where it uses Salesforce Service Cloud to keep its members healthy and engaged.
Many sales leaders realize that connection is the name of the game — but they’re just not sure how to get there. Zoe Koven of Zendesk explores the challenges of conversational CRM.
New features in Sales Cloud announced at Sales World Tour London yesterday are a response to the fast-changing nature of sales in a digitally connected world.