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No McRobots in the restaurant - McDonald's CEO Chris Kempczinski has a more practical digital transformation menu in mind This article is sponsored by:

The QSR sector is one that is tailor-made for the efficiencies offered by digital transformation, but is there enough pragmatism on show?

Ronald McDonald
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WeightWatchers moves away from the "lonely experience" of digital and back to real world community This article is sponsored by:

Come for the weight loss, stay for the community - and that means rethinking the approach to digital transformation at WeightWatchers.

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Twilio’s Q2 revenue growth overshadowed by weaker guidance - but 2023 profitability target remains This article is sponsored by:

Twilio is being cautious given the current macro environment, but said that demand for its customer engagement platform was still strong.

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The ‘middle market’ and Zoho/ZohoOne This article is sponsored by:

I covered ERP vendor, Zoho, their platform and the ZohoOne suite in detail late last year (links below). The company continues to grow (significantly) and their customers seem to be loving them, too. One part of the narrative in recent years involves their move into the mid-market. Here are some thoughts on that.

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The race to shape customer engagement in the metaverse This article is sponsored by: Zendesk logo transparent 250x150px

As companies navigate how to interact with customers in a new realm, analysts predict that one industry above all others will be a prominent force in the metaverse - customer support. Matthias Goehler of Zendesk looks at the details.

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Starbucks sets out to "totally re-invent" itself, with digital and NFTs at the heart of the plan This article is sponsored by:

Starbucks has been a leader in digital transformation for over a decade, but it's time for more change, says interim CEO Howard Schultz.

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Supply chains must change - does the circular economy provide a better model? IFS weighs in This article is sponsored by:

Companies have been in reactive supply chain mode for several years now - it's time for that to change. But fresh data from IFS shows that new sourcing tactics create new problems. Does the circular economy provide a better model? Time to go behind the numbers.

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SMB churn rises at Freshworks, but larger enterprise customers show resilience to wider macro-economic pressures This article is sponsored by:

Revenues are up, as are losses. But deal sizes are getting bigger and the value prop remains robust, says CEO Mathrubootham.

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The COVID benefits are fading, but Ocado CEO Tim Steiner is still set on re-imagining online retail This article is sponsored by:

The heady days of online grocery shopping during the pandemic may have passed, but there's a new equilibrium setting in, says Steiner.

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In the age of the self-service buyer, what brand content still matters? This article is sponsored by:

The self-service buyer is in control. What does this mean for enterprise software vendors? An emphasis on user reviews, communities, and analyst assessments for starters. Barb reviews new data from TrustRadius.

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