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Workday moves towards a more composable platform strategy with Extend This article is sponsored by:

Workday sees flexibility and integration as important selling points. At its Rising EMEA conference I found out more about its Extend initiative and a more composable platform strategy.

Zuzana Rozkosna & Charlotte Okosun, Hilti, at Rising EMEA 2022-11 - @philww
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Enterprise hits and misses - AI adoption gets debated, crypto gets an FTX shakeup, and event season rolls on This article is sponsored by:

This week - responsible AI gets an Intel boost, but where are we with ethics versus adoption? Crypto grabs tech headlines for the wrong reasons - bad times at FTX. Event season rolls on - diginomica has your news and views. Whiffs are easy thanks to Twitter.

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Running faster up the down escalator - a Marks & Spencer omni-channel transformation update, complete with ‘super app’ ambitions This article is sponsored by:

More personalization, a revamped Ocado proposition and a ‘super app’ to come - M&S’s management team provide an insight into omni-channel retail ambitions.

M&S
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Influencer Marketing - first, catch your influencer... This article is sponsored by:

How do various platforms and channels line up as vehicles to empower influencer marketing?

influencer
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Never waste a good recession - Uber and Lyft as exemplars of the Gig Economy in the Vaccine Economy This article is sponsored by:

Uber is uber-confident, while Lyft is being more cautious, but for now this sector of the Gig Economy is driving through the macro-economic downturn.

lyft
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Enterprise hits and misses - employee engagement versus tech layoffs, marketers versus data needs, and social media dreams die hard This article is sponsored by:

This week - tech layoffs keep the "employee engagement" hype in check. Developments at Meta and Twitter expose social media fault lines. Marketers struggle with their need for 1st party data, and enterprise vendors hold up (mostly) against the macro-economy. As always, your whiffs.

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Always look on the bright side of life! Salesforce's State of Marketing report reveals marketers glasses half full This article is sponsored by:

Marketers reckon they're more valuable in their contribution to their organizations than ever.

optimism
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The intranet comes full circle with Guru's take on employee engagement This article is sponsored by:

Guru has expanded its knowledge management platform to help organizations disseminate key messages to employees in a more personalized and engaging manner than the intranets of old.

User dashboard - Guru screenshot
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Enterprise hits and misses - big tech stocks falter, enterprise tech holds on, and Twitter moves into bizarro world This article is sponsored by:

This week - big tech stocks get spanked, but enterprise tech bellwethers hold strong. AI for hiring gets scrutinized, while Twitter gets strange. But will Musk's Twitter be brand-friendly? And where will B2B pros go for their social fix?

King Checkmate
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