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Sapphire Now 2021 in review - DSAG leaders air out their views on RISE with SAP, integration progress, and the transformation imperative This article is sponsored by:

Sapphire Now 2021 may have been virtual, but the show raised critical issues for customers (and partners). In this diginomica exclusive, we get the frank reactions of two DSAG board members to what they heard - and how their views changed, or not. Grab a beverage, and let's do this.

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Gap goes online-only in the UK, Primark doubles down on stores - two extremes of omni-channel retail in the Vaccine Economy, but who's right? This article is sponsored by:

Gap and Primark are heading in different retail directions - online and offline. But who'll emerge as the winner?

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ServiceNow - ‘The customer services market focuses too much on the engagement layer’ This article is sponsored by:

ServiceNow’s new Customer Workflow Business chief argues the case for looking beyond the engagement layer towards end-to-end customer service fulfilment.

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Personalize the experience, not the content - says Randy Frisch, Uberflip CMO This article is sponsored by:

Brands are all-in on personalization, but are they doing it properly? When it comes to personalizing content, the data says they are not. Here's a different way of thinking about content experiences, and how that ties into ABM.

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