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Watch out Amazon and Google, here comes Fujitsu This article is sponsored by:

Japanese computer giant Fujitsu is aiming to ride the next wave in cloud computing to rival the success of companies like Amazon, Google, Microsoft and Salesforce.com as a cloud provider in the enterprise market.

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Simple - how not to launch an alternative to your regular bank This article is sponsored by:

Want to know how not to launch a service? Check out this email thread from Simple.com - a new type of finance service that wants to get back to old fashioned banking service.

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Struggle for context - RSS culture vs walled gardens This article is sponsored by:

Just as companies are struggling with compiling the right data for real-time decision making, individuals have the same problem - magnified by dependence on smaller and smaller devices, where filtering content for impact is a daily chore. Here's my thoughts on where that leaves us.

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A digital night at the museum This article is sponsored by:

Sree Sreenivasan next month joins the Met as its first Chief Digital Officer, charged with exploring new digital opportunities for the institution, managing the direction of the museum's digital media department and the visibility of digital media in both the gallery’s online platform and in the gallery itself. Big job!

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Why MarketShare needs better alignment with CFOs This article is sponsored by:

ROI is a top of mind topic for CMOs. But can they get a solid grip on the topic and its complexity without the help of CFOs? One author thinks ROI is the wrong measure anyway.

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Awards put EuroCloud in global context This article is sponsored by:

With 30 contenders already named in the pan-European EuroCloud Awards contest, a picture is emerging of the current state of cloud computing in Europe and how it competes on a global stage.

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Ovum: enlightened CMOs drive digital marketing This article is sponsored by:

It will be enlightened CEOs and CMOs who get to grips with digital marketing according to research house Ovum's latest analysis of the marketing automation sector.

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Workday and SAP - poll results This article is sponsored by:

Results are in a month after we launched a simple poll on perceptions of SAP and Workday delivering to customer need. Workday was noted out in front but a significant margin. What can we learn from these results?

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Universal Credit to benefit from digital assistance? This article is sponsored by:

Universal Credit might revolutionise the UK social benefits system, but there are technology barriers in the way. Can digital services ride to the rescue? The price of failure is horribly high.

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Why mobile apps are staying native This article is sponsored by:

Browser-based apps remain the poor cousin on mobile platforms, even in the HTML5 era. Physical limitations at a technology level mean that native apps will retain a huge performance advantage for years to come.

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