Frito-Lay scores with a World Cup Web 3.0 campaign to reach a new goal in brand marketing This article is sponsored by:
Vatom technology powers a new blockchain-based project for the FIFA World Cup.

Vatom technology powers a new blockchain-based project for the FIFA World Cup.
The robots are still coming and AI is on the rise - highlights from the past 12 months.
The US healthcare narrative is about "patient outcomes" and personalized medicine, supported by permissioned data. But the data on the state of rural hospitals tells a very different story. Unless we reckon with this, healthcare transformation is off the table.
The market reacted favorably to Adobe’s Q4 and fiscal 2022 results, sending the company's shares upwards.
As organizations look for quick wins and shorter ROI timescales, where should they be devoting their energies when it comes to customer experience next year? Matthias Goehler of Zendesk looks at ways to get smart.
I haven't been to Las Vegas for over two weeks now and that’s caused my travel fog to finally lift. Here are my picks for the better articles and topics affecting financial accounting technology in 2022 – plus – some thoughts on what’s to come.
A high-level debate on digital market regulation considers if the suggested solution of a Digital Markets Unit to tackle ‘Big Tech’ is the right one
Can the UK’s attempts to limit the power of Big Tech achieve anything significant?
Heap's Mona Popli warns against uneducated guesses about customers if you want to avoid becoming the next victim of gut-based decision making in retail.
Two use case exemplars of Appian's Data Fabric pitch in practice.